Combining offering of two established large brands meant that the target audience suddenly became much wider. Customers range expanded from small businesses to large logistics corporations and all relevant interests groups that required access to information on company’s services, way of operating and business ethos.

The website needed to take into consideration not only ability to quickly search for detailed information about available business units and estates, but also establish brand awareness and trust, crucial when introducing new brand to the market.

Utilising beautiful brand identity provided by Iris, we analysed stakeholder interviews and developed a set of detailed functional wireframes, taking into consideration not only required data but also user interactions in order to deliver what is needed when is needed in an intuitive and clear way.

The new brand identity was centred around the use of "/" as an instantly recognisable brand symbol. While on the homepage it served as a visual device to highlight business opportunities, within sections it became a pattern utilised to accent specific areas of the page.

The choice of imagery followed this simple geometrical approach, opting for use of close crops of textures and angled walls of industrial units. Embracing the technical feel created a visual language that was strong, modern and innovative.

The website was a huge success both among the customers and employees alike and a pleasure to work on.