OrchidBox
OrchidBox is a B2B Digital Marketing Agency that for over 15 years empowered companies to transform their digital visibility, establish brand credibility, and attract valuable customers to boost sales. Whether it’s innovative start-ups or well-known global brands, our focus is always on getting real results.
Our task was to re-imagine the brand identity as well as a website design that would focus on performance and SEO.
UX, UI & art direction: Marek Charytonowicz
Client: OrchidBox
OrchidBox employs its expertise and technology behind the scenes, making sure what’s on the surface, works flawlessly.
The logotype reflects that with geometrical typography that is combined with an open box symbol, alluding to the shape of an orchid flower, symbolising a place where ideas can grow and flourish.
Logotype
Brand symbol is derived from stylised orchid flower with opening petals, symbolising expanding horizons and constant pursuit of new solutions.
As the logotype, the symbol can be used in both colour and monochrome versions where placement does not warrant the use of full logo.
The brand colour palette takes its inspiration from natural process of growth depicted by the teal colour group. To be successful, it requires energy and space - represented respectively by magenta and shades of black.
The colour palette is designed to ensure high contrast and clear communication of brand message. Black tends to be the primary background colour while teals and magentas act as accent colours for interaction and key headlines.
Colour palette
Typography
Traditional photography is replaced with abstract linear graphics, bringing to mind data and energy flow that allow the content to stand out and focus user’s attention on what we want to say.
These are used in colour or in monochrome, depending on context and desired visual effect, often in combination with iconography that expands the ability to communicate with customers and enhances the message.
Imagery
Website design
